1. Introduction
Welcome to SEO Tools ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about our policy, or our practices with regards to your personal information, please contact us via our Contact Page. When you visit our website and use our services, you trust us with your privacy. We take this responsibility very seriously.
2. Information We Collect
We believe in data minimization. As a platform built primarily on client-side technologies, our tools operate locally within your browser. Therefore, the information we naturally collect is highly limited.
- Personal Information: We only collect personal information that you voluntarily provide to us when expressing an interest in obtaining information about us or our products, specifically when you fill out our contact form (Name, Email, Message).
- Automatically Collected Information: We automatically collect certain information when you visit, use, or navigate the site. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and information about how and when you use our Site.
- Local Storage: We utilize modern browser localStorage to save your user interface preferences, such as your decision to use Dark Mode or Light Mode. This data never leaves your device.
3. Core Tool Functionality & Data Privacy
A significant portion of our platform involves analyzing text, keywords, and website URLs. Tools like the Keyword Density Checker, Plagiarism Checker, and Meta Tag Generator perform logic exclusively via JavaScript in your active browser session.
We do NOT store, log, or transmit the content you analyze to any external databases. Once you close the browser tab, the input data and generated outputs are destroyed. You maintain full ownership and confidentiality over your SEO blueprints and draft content.
4. Third-Party Advertising and Cookies
To keep our suite of SEO tools 100% free, we utilize third-party advertising companies, such as Google AdSense, to serve ads when you visit our website.
These companies may use information about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. Google, as a third-party vendor, uses cookies to serve ads on our site.
- Google's use of advertising cookies enables it and its partners to serve ads to our users based on their visit to our sites and/or other sites on the Internet.
- Users may opt out of personalized advertising by visiting Google's Ads Settings.
We use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in greater detail below.
5. Google Analytics and Traffic Monitoring
We may partner with selected third-party vendors, such as Google Analytics, to allow tracking technologies and remarketing services on the Site. These services help us analyze and track users' use of the Site, determine the popularity of certain tools (e.g., assessing whether the XML Sitemap Generator is used more often than the Domain Authority Checker), and better understand online activity.
By accessing the Site, you consent to the collection and use of your information by these third-party vendors. You are encouraged to review their privacy policy and contact them directly for responses to your questions. We do not transfer personal information to these third-party vendors.
6. How Long We Keep Your Information
We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law. No purpose in this policy will require us keeping your personal information for longer than the period of time in which you have an active engagement with us.
7. Data Security Measures
We implement appropriate technical and organizational security measures designed to protect the security of any personal information we process. Despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.
8. Policy Updates
We may update this privacy policy from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification.